ByDesign Communications is a new age communications company, led by passionate communication strategists who are driven by a challenger mentality. We know what we are great at but we alsohave the experience to know our limitations and the courage to tell you. We understand that theneeds of each of our clients vary.
We’re communicators who do PR, social media, influencer marketing and paid-for content. Our work combines these disciplines in a glorious mashup of storytelling that grabs the attention of South African consumers and delights our clients with real business outcomes.
COMMUNICATION STRATEGY
When we build strategy, we know your needs are unlikely to fit into a neat silo. That’s why we:
- Understand your business imperatives, and how communications can help you reach your objectives
- Establish what people currently think of your brand.
- Build a plan to move people’s perceptions from what they are, to what we want them to be.
- Start implementing the plan by using the best communications channels (online or offline) to reach the audience.
- Measure all we do against the agreed objectives.
CONTENT CREATION
The world of content has changed. At ByDesign, we were born after 280 characters became ‘a thing’. We understand content, in all its glorious forms: from a tweet to a white paper; from an internal memo to a press statement; from an audio file to a full-length video documentary.
We bring content to life using words, sound, video and design, and we know how to amplify social content with paid media where necessary.
REPUTATION MANAGEMENT
A brand’s reputation is its greatest asset. We work closely with our clients to craft powerful content that connects with the right audiences to build a business’ reputation for all the right reasons.
INTERNAL COMMUNICATIONS
Never before has Internal Communications been more important. At ByDesign we have and will always believe in the ‘Inside out approach’ – communicating with your Internal audiences first. Ensuring your employees are your biggest advocates.
MEDIA
Whether media or social media, we know how to deliver your message across any and all channels.
Today, news no longer breaks. It tweets. We get this, and we know how to make all media channels work together to tell your story to the people you need to reach.
DIGITAL SERVICES
Our integrated approach to communications means we build your brand and connect to audiences beyond traditional media coverage.
Digital Strategy
We build digital strategies that help you meet your business objectives. Whether it be an increase in awareness or engagement, an uptick in positive sentiment about your brand, higher website traffic or increased lead generation, we’ll create an approach that delivers.
Digital Content Creation
We craft content for digital channels that not only align to your brand’s key messages, but are designed specifically for the platforms it is posted on. We can increase your brand’s share of voice, and help you become industry leaders by driving the conversations that matter, with the audiences that matter. We capture audiences using strong copy and media-rich content – imagery, videos, podcasts, infographics and more – to create a consistent user journey from your website to social media and LinkedIn profiles.
Social Media and Community Management
Our social media and community management service helps brands build an authentic online community amongst customers, employees and partners. We engage with your communities in your brand’s tone of voice, bringing back the human interaction which gets killed by bots. We closely monitor interactions to provide valuable insights to your communications, marketing and sales teams.
LinkedIn Executive Profile Management
LinkedIn is our speciality. We don’t just manage your brand’s company profiles. We offer executive profile management of personal profiles, and produce biographies that stand out and profiles that align to your brand’s core messages. Thought leadership is far more powerful when it is seen by the right audiences, so we write powerful LinkedIn articles to connect with people who make business sense. Our LinkedIn training helps educate and empower senior executives on how to add LinkedIn to their business strategy using theory, tips and practical tasks.
Digital Advertising
At ByDesign, we harness the power of social media and Google advertising to ensure your brand’s messages are targeted at the right audiences. From increasing the reach of communications messages to driving traffic to your website or generating leads, our B2B and B2C campaigns are an effective and inexpensive way to build relationships with customers and prospects.
Lead Generation
Employing lead generation campaigns using your owned digital channels means your business achieves better results throughout your marketing funnel. Using clever copy and a targeted audience approach, we create, optimise and measure lead generation campaigns that produce the results you’re looking for.
Influencer Management
Word of mouth has always been the strongest form of endorsement. That’s why trusted influencers are the online equivalent of high-value editorial endorsement. ByDesign is fluent in the voices of the brands that we represent, and we identify and work with key influencers to deliver authentic, quality content to the right segment, in the right style, at the right time.
CRISIS COMMUNICATION
We’re highly experienced in helping businesses and brands prepare for potential crises and issues. We put in place clear response mechanisms, and help brands navigate business-threatening issues across a range of channels to minimise impact and brand damage.
TRAINING AND WORKSHOPS
Media and Messaging Training: Delivering your message effectively, and connecting with your audience at an emotional level, is a learned skill.
LinkedIn Training: We help senior executives add LinkedIn to their business strategy using theory, tips and practical tasks.
Public Speaking: Our comprehensive media and presentation training can be customised for any organisation. The training helps you to bring out your best during interviews – on camera or off – and effectively teaches you to deliver critical messages credibly and convincingly.
Stakeholder Engagement: We help you map the key stakeholders for your business, and create the key messages and channels to put you in contact with them.
