Beyond CSR and philanthropy, SAP’s Africa Code Week is a shared-value initiative that fulfils the needs of every society stakeholder. Spearheaded by SAP in 2015 to drive sustainable growth in Africa, Africa Code Week (ACW) is the story of schools, teachers, governments and non-profits getting together to bridge the digital skills gap in Africa by training young Africans to code.
Over the next 25 years, Africa’s working-age population will double to one billion. But, the digital skills gap is widening. Coding has the power to put millions of young Africans on the path to successful careers and empower them to build sustainable growth.
To attain the ACW goal for 2017 – reaching and empowering 500,000 young Africans aged 8-24 across 35 countries with basic coding skills – SAP engaged one communications supplier (a consortium of ByDesign, Fury Consulting and Hook, Line and Sinker) to implement a full spectrum communications awareness campaign. This encompassed two main elements:
To support the media awareness campaign, an influencer programme was developed by creatively using the voice of others to tell the ACW story. These ‘voices’ included business leaders, young entrepreneurs, female coders, NGOs, SAP employees, and government and international blue-chip partners.
Africa comprises 52 countries, with a plethora of cultures and languages. In just two years, ACW has empowered over a million youth across 35 countries to either write their first lines of code or to simply touch a computer for the first time.
1. Support SAP and partners to reach and empower 500,000 young Africans across 35 countries