For more than 100 years, TransUnion was the go-to source of people’s credit records for banks and insurers, providing an invaluable service to the South African public. Meanwhile, South Africans thought TransUnion was the organisation that blacklists you. Clearly, a brand repositioning exercise was necessary. TransUnion asked itself: in an age of Big Data, how can we use this information to improve people’s lives? We needed South Africans to believe that TransUnion was more, used data differently and played a critical role in enabling people’s lives and dreams. And so, the ‘Information for Good’ campaign was born.
- 19th Jul 2020