TransUnion South Africa: Financial Hardship Studies.

Our Work Description

The COVID-19 pandemic hit South Africans hard, financially!
Soon after the lockdown in March 2020, there was speculation on upcoming credit payments defaults. No-one was sure of which provinces had been hit the hardest or which age group or how people were planning to pay their next set of bills while facing reduced working hours or a total loss of income.
Through a 37-week survey, Financial Hardship Studies, TransUnion provided a full picture of the financial impact of COVID-19 on South Africans.
Through our Financial Hardship Studies PR campaign, we made sure that the approximate 35million adult population had a full view of the financial impact of COVID-19 10 times in 9 months.