For more than 100 years, TransUnion was the go-to source of people’s credit records for banks and insurers, providing an invaluable service to the South African public. Meanwhile, South Africans thought TransUnion was the organisation that blacklists you. Clearly, a brand repositioning exercise was necessary. TransUnion asked itself: in an age of Big Data, how can we use this information to improve people’s lives? We needed South Africans to believe that TransUnion was more, used data differently and played a critical role in enabling people’s lives and dreams. And so, the ‘Information for Good’ campaign was born.
The firm’s deeply-rooted culture of collaboration also sees us maintain a place on the roster of several ad agencies and companies. It was one of these collaborations, with MercedesBenz, that saw ByDesign win its first Cannes Lion for the luxury car-maker’s ‘Return to Chapmans’ campaign. It was a great piece of story-telling – and being placed alongside work of the highest calibre was an incredible milestone. One of our mantras is that ‘good enough is never good enough’, and having a Cannes Lion on our display shelf is a daily reminder of the need to go beyond simply creating wallpaper and do meaningful work that makes a difference. Our independence has always ensured that we could build the kind of firm that invests in people and innovation. The firm aims to be a responsible corporate citizen, a reliable contributor to the local economy and an employer of choice.Our PRISM Awards entries
- 19th Jul 2020
‘Woohoo, I’ve got short-term insurance!’ said no-one. Ever. Indeed, insurance is one of the great grudge purchases. But insurer King Price wants to change that. Founded seven years ago on the belief that there must be a better way of doing insurance, it’s been disrupting the market ever since. To grow brand awareness and market share, we created a campaign to highlight the notion that King Price cares deeply, and makes sense in a world where a lot of things don’t. The media loved it. The market loved it more: the company grew 40% last year. Makes sense to us.
- 18th Jul 2020
Fibrodyslpasia Ossificans Progressiva (FOP) is an ultra-rare medical condition that turns muscle, ligament and tissue into bone. Those born with it are referred to as living statues, or ‘Tin Soldiers’. A locally produced film of the same name was funded by NGO The Tin Soldiers, produced by Blink Pictures and premiered at the Jozi Film Festival in October 2019. Its message: To shine a light on FOP victims and their hunt for a cure. Globally: 900 diagnosed. Statistically: 4000 unfound. It was a simple brief, on a shoestring: media exposure for the movie. It became far more.
- 24th Jul 2019
SAP’s Annual Code Week saw us reimagine a campaign that was the 2018 Pan African PRISM Campaign of the Year. We brought on global partners, like Google. We extended coding workshops to blind and deaf schools across Africa. We forged a media partnership with the BBC to follow the programme. Record coverage was achieved - but more importantly, more teachers were trained and more scholars taught.
Creating this chain reaction between engaged employees and satisfied clients was at the heart of ByDesign Communication’s internal communication programme for BDO. What started out as a request to reinvigorate an existing communications programme has fundamentally helped to future proof the business.
To celebrate 50 years of AMG, Mercedes-Benz wanted a campaign that connected with all South Africans. The campaign led to a significant increase in Mercedes's social Share of Voice in the Automotive Vertical in South Africa, and was later adopted as a global campaign.
SAP’s Africa Code Week is a shared-value initiative that fulfils the needs of every society stakeholder. It’s living proof that companies can create economic and social value, which are both high on the public and private sectors’ agendas.