Orlando Pirates: Best use of an event to build/change reputation


  • 0
  • 19th Jul 2020
Project Description

For football clubs, their kit launch is one of the highlights of the year. To make the 2019 Orlando Pirates kit launch stand out, we turned an event into an experience – creating a visceral connection with the brand by letting media and influencers experience the kit in the same way the players do: pulling on the shirt in the locker room, walking onto the Orlando Stadium pitch, and playing some football. The results? We sold all the new Pirates shirts in 4 days. We got media and fans talking. Mostly, we made people engage and feel good about, Orlando Pirates.