For football clubs, launching their new kit is a highlight of the season. For footballers, kit is a part of who they are as a team. For fans, it’s an emotional connection to the players, the team and the game. But 2020 changed the game. So, Orlando Pirates changed their game and introduced a totally new look: A bright orange ‘away’ jersey that’s as different from their traditional black ‘home’ kit as it’s possible to get. The challenge was launching the new kit in the middle of a pandemic, when mass events are illegal and even intimate events require social distancing.
