South Africans have increasingly become targets of sophisticated global cybercriminals. In 2018, at the outset of the campaign’s start, cybersecurity awareness was low – businesses and consumers were ill-prepared for cyberattacks. To raise cybersecurity awareness among businesses and consumers, Mimecast, a global cybersecurity company founded in 2003 by two South Africans and now listed on the NASDAQ, launched an education and awareness campaign. The 12-month campaign rapidly raised Mimecast’s profile in SA among businesses, consumers and media. Cybersecurity has become a standard media reporting theme, and the awareness of cyber risks is improving.