‘Woohoo, I’ve got short-term insurance!’ said no-one. Ever. Indeed, insurance is one of the great grudge purchases. But insurer King Price wants to change that. Founded seven years ago on the belief that there must be a better way of doing insurance, it’s been disrupting the market ever since. To grow brand awareness and market share, we created a campaign to highlight the notion that King Price cares deeply, and makes sense in a world where a lot of things don’t. The media loved it. The market loved it more: the company grew 40% last year. Makes sense to us.
- 19th Jul 2020