Motorbike racing is one of insurer King Price’s most important ways of connecting with the South African biking community. Then the world stopped, and motorsport with it. So we created a campaign to keep the King Price brand alive and well in the hearts and minds of our target audiences, sponsors and the broader racing community. It worked so well that we created more engagement and awareness than we did in the previous racing season – and helped King Price sell more motorbike insurance policies than the previous year.
