Anglo American has deep roots in South Africa. To celebrate 25 years of South African democracy, it took the opportunity to highlight its commitment to the country and the communities in which it operates. ByDesign Communications worked with City Press to create a multi-platform, content-driven, editorial campaign for Anglo American to connect with its diverse audiences across multiple Media24 brands. ‘25 Reasons to Believe in South Africa’ was an editorial-driven collaboration that showed how Anglo American is paving the way for an optimistic future by investing in the next generation of South Africans.
- 20th Jul 2020