Profiling prominent women is not enough. We must profile women who are using their power within organisations and society to effect more change. Women who are using their understanding of history to drive gender parity every day to create a more equal future for all women.
ByDesign Communications in partnership with Media24 created “Power – Celebrating Women on the Frontline”, a multi-platform, content-driven, editorial campaign for Anglo American. The campaign reached Anglo American’s most important stakeholders in South Africa by telling stories of women in mining and women on the frontline in a time of the pandemic.
