Our Thinking

Four ways Covid-19 is reshaping our industry

It’s hard to believe, but many of us have been working from home for four months already.  In that time, the world has changed beyond recognition. The South African media landscape – especially the print media - has been rocked by the closure of some of our best-known media titles. The w...

Is the clock ticking for TikTok?

Is TikTok going to take over the world, or is it another shooting star that will dazzle briefly before fading away? That question popped into my mind after reading an article from local tech site, Gadget.co.za, detailing the current state of social media usage in SA. Is TikTok going to take over...

Communicators – It’s time to do our jobs

Covid-19 is going to have widespread and lasting effects on businesses across the spectrum, and across the world. Fact. As businesses shrink, jobs and salaries will be cut, putting even more pressure on consumers who’ve already whittled their budgets. Fact. The global spending cycle will contract. ...

Communicating in the time of COVID-19

I heard this comment on a PR News Webinar that I tuned into last week: “In an age when media are telling stories with a clear and obvious political slant, and social media is dominated by fake news, research is showing that people trust and value news and communication from their employers above an...