18Apr
15Feb
Six rules for doing business, by design
At ByDesign, we don’t really like rules. But there have to be a few. So, after being in business for six years now, we’ve distilled our learnings into six rules for what it takes to thrive in our industry. Short, sharp, simple. Imagine you’re receiving the...
21Nov
How Service-Based Businesses Are Taking Advantage of Black Friday
Unless you’ve been living under a rock, you would be acutely aware that the Black Friday madness will soon be upon us. Yes, none of us can escape the mad rush and fear of missing out (FOMO). 25 November will see both online and offline businesses...
08Nov
From media agency to comms partner: a six-year journey
ByDesign Communications recently turned six, and it got me thinking. What’s changed since we launched? What works, and what doesn’t? How should we evolve to keep up? To understand just how far we’ve come, we must look at the journey. Back in September 2016, Vanessa Baard...
26Sep
Covid pushed brands to be more authentic – and this authenticity is here to stay
None of the tech advancements that have emerged alongside the pandemic has been more essential or meaningful than our capacity to video chat with co-workers and loved ones. Tools like Teams, Zoom and Google Classroom have aided our ability to do business, communicate and learn. They’ve...
20Sep
Loadshedding affecting digital marketing ROI
You’d have thought that loadshedding gives South African businesses enough problems as it is. We live with unpredictable time management, meeting postponements and late staff arrivals at the office with the now-familiar excuse, ‘Sorry I’m late, the traffic lights were out’. But recent campaign analysis suggests...
20May
Are we Zooming towards the metaverse?
Arguably, the biggest industry trend to come out of the pandemic is an ever-increasing reluctance and even inability to create and forge personal relationships. Client meeting? Hop onto Zoom or Teams. Shopping? There are apps for that, and your groceries will be at your door...
27Jan
Want to stay on top of digital trends in 2022 – here’s how
In 2021, we saw tried and tested technologies like content marketing, email marketing and search engine optimisation (SEO) stay top of mind for most marketers. Three weeks into the new year, we at ByDesign Digital look at the trends that brands and our clients should...
17Mar
It’s time for social media to make business sense
Impressions. Click-through rates. Engagement. Cost per click. The results are based on ‘industry standards’, like the ‘best performing post’, or the number of people who saw it. How much of this do you really understand when you’re sitting in a meeting? Too often, we measure our...
04Mar
