Vanessa Baard is the Director and co-founder of ByDesign Communications. Vanessa has been in the communications industry for more than 16 years, having worked with a leading global communications firm in Johannesburg for more than 14 years. Vanessa brings a wealth of experience within strategy development, crisis management, media training and content development across various business-to-business clients.
Over the years, several large corporates have looked to Vanessa and her team to lead their business imperatives in the market, some of which include; Barclays Africa Group, FNB, Nedbank, Omidyar Network, Better Than Cash Alliance, Liberty, STANLIB and Shanduka.
Vanessa loves spending time with clients helping them formulate their messages and identify stories that will showcase their messages.
Vanessa led her Barclays’ team to win PRISA’s inaugural African Campaign of the Year (Barclays Africa Prosper Report) PRISM Award in 2015.