We’re not just about the work. We also want to be responsible corporate citizen, a reliable contributor to the local economy and an employer of choice in our industry.
Right now, in BBBEE terms, we’re a Level 4 BBBEE contributor, and we’re committed to developing our scorecard across all levels of the Marketing and Communications Charter.
Currently, 55% of our staff are black, and 45% are black female. We’re helping to develop female black-owned enterprises and suppliers like Ramtsilo Manufacturing and Construction and the Novus Group. We’re making a community impact through responsible marketing by working with Generation Earth and their #WasteStopsWithMe programme.
And instead of sending our clients Christmas gifts, we’re investing in the future of the industry. Palesa Mokitle, a third-year student at the University of Johannesburg, became the first recipient of a ByDesign scholarship in 2019, which was extended into 2020. We further expanded our scholarship programme in 2020 to include two more second-year communication students at UJ.
