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The NOW generation wants it … well, NOW.

Robin van der Bijl2021-01-12T13:46:23+02:00 Black Friday 2020. I ordered some online deals late in the evening; they were delivered to my door less than 12 hours later. Was I impressed by the speedy service? To be honest, I expected nothing less. The NOW generation is calling the shots and...

How to embrace entrepreneurship when you need it most

Robin van der Bijl2021-01-12T13:42:45+02:00 Four lessons for entrepreneurs, by entrepreneurs  In many ways, it’s fitting that we’re celebrating Global Entrepreneurship Week at the end of the most uncertain year in living memory. Because if ever there was a time for an entrepreneurial mindset, it’s now. In this crazy year of Covid-19,...

Is the clock ticking for TikTok?

Robin van der Bijl2020-09-04T16:22:30+02:00 Is TikTok going to take over the world, or is it another shooting star that will dazzle briefly before fading away? That question popped into my mind after reading an article from local tech site, Gadget.co.za, detailing the current state of social media usage in...

Communicators – It’s time to do our jobs

Robin van der Bijl2020-09-04T16:22:38+02:00 Covid-19 is going to have widespread and lasting effects on businesses across the spectrum, and across the world. Fact. As businesses shrink, jobs and salaries will be cut, putting even more pressure on consumers who’ve already whittled their budgets. Fact. The global spending cycle will...

Communicating in the time of COVID-19

Robin van der Bijl2020-09-04T16:22:49+02:00 I heard this comment on a PR News Webinar that I tuned into last week: “In an age when media are telling stories with a clear and obvious political slant, and social media is dominated by fake news, research is showing that people trust and...

BizTrends Live 2020 Event: Africa Alive with Possibility

Robin van der Bijl2020-09-04T16:23:07+02:00 BizTrends Live 2020 Event: Africa Alive with Possibility Forming part of a team representing ByDesign Communications, last week I attended BizCommunity.com’s annual event called #BizTrendsLive2020. Hosted at Ster Kinekor, Mall of Africa, the event included a total of 8 speakers who all presented their 360 perspectives...

#BizTrends 2020: How diminishing trust is changing the PR and comms game

Robin van der Bijl2020-09-04T16:23:18+02:00 Let’s not beat around the bush. There are three main forces that will fundamentally shape the world of PR and business communications in 2020 and beyond. To be accurate, it’s more like one seismic shift, and two critical skill-shifts that will be needed to survive. The...