It’s time for social media to make business sense

Impressions. Click-through rates. Engagement. Cost per click. The results are based on ‘industry standards’, like the ‘best performing post’, or the number of people who saw it.  How much of this do you really understand when you’re sitting in a meeting? Too often, we measure our digital st...

ByDesign adds digital marketing agency to its roster

Johannesburg-based Communications Firm ByDesign has launched a new stand-alone digital services business, ByDesign Digital, as a major component of its journey towards becoming a fully integrated, full-service communications company. ByDesign Digital was born in response to clients’ increased ne...