Quarters

It’s time for social media to make business sense

Impressions. Click-through rates. Engagement. Cost per click. The results are based on ‘industry standards’, like the ‘best performing post’, or the number of people who saw it.  How much of this do you really understand when you’re sitting in a meeting? Too often, we measure our digital st...

ByDesign adds digital marketing agency to its roster

Johannesburg-based Communications Firm ByDesign has launched a new stand-alone digital services business, ByDesign Digital, as a major component of its journey towards becoming a fully integrated, full-service communications company. ByDesign Digital was born in response to clients’ increased ne...

The NOW generation wants it … well, NOW.

Black Friday 2020. I ordered some online deals late in the evening; they were delivered to my door less than 12 hours later. Was I impressed by the speedy service? To be honest, I expected nothing less. The NOW generation is calling the shots and immediate fulfillment is the order of the day. Ov...

How to embrace entrepreneurship when you need it most

Four lessons for entrepreneurs, by entrepreneurs  In many ways, it’s fitting that we’re celebrating Global Entrepreneurship Week at the end of the most uncertain year in living memory. Because if ever there was a time for an entrepreneurial mindset, it’s now. In this crazy year of Covid-...

Why you should be harnessing the power of LinkedIn

If you’re not using LinkedIn to drive visibility for yourself and your business, you’re missing a trick. Despite its vast growth and features, many individuals and companies aren’t harnessing the opportunities that lie in the platform. With an estimated total of over 700 million active users by ...

The future of internal communications

Done well, internal communications is the heartbeat of any organisation. It keeps your people connected, informed and engaged. It ensures information flows in all directions, and builds strong teams and an uplifting work environment.  Needless to say, the Covid-19 pandemic has changed the g...

Say. Simplify. Do – A new way of working, the only way of working

The call to KISS in the workplace has never been louder. I’m not advocating getting close to your colleagues in any way… that’s inappropriate. I’m simply repeating the good-old-fashioned maxim: Keep it simple, seriously. We’re living in a time when just about all human contact is deemed inapprop...

Four ways Covid-19 is reshaping our industry

It’s hard to believe, but many of us have been working from home for four months already.  In that time, the world has changed beyond recognition. The South African media landscape – especially the print media - has been rocked by the closure of some of our best-known media titles. The w...

Is the clock ticking for TikTok?

Is TikTok going to take over the world, or is it another shooting star that will dazzle briefly before fading away? That question popped into my mind after reading an article from local tech site, Gadget.co.za, detailing the current state of social media usage in SA. Is TikTok going to take over...

Communicators – It’s time to do our jobs

Covid-19 is going to have widespread and lasting effects on businesses across the spectrum, and across the world. Fact. As businesses shrink, jobs and salaries will be cut, putting even more pressure on consumers who’ve already whittled their budgets. Fact. The global spending cycle will contract. ...