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How Service-Based Businesses Are Taking Advantage of Black Friday

Unless you’ve been living under a rock, you would be acutely aware that the Black Friday madness will soon be upon us. Yes, none of us can escape the mad rush and fear of missing out (FOMO). 25 November will see both online and offline businesses...

From media agency to comms partner: a six-year journey

ByDesign Communications recently turned six, and it got me thinking. What’s changed since we launched? What works, and what doesn’t? How should we evolve to keep up? To understand just how far we’ve come, we must look at the journey. Back in September 2016, Vanessa Baard...

Are we Zooming towards the metaverse?

Arguably, the biggest industry trend to come out of the pandemic is an ever-increasing reluctance and even inability to create and forge personal relationships. Client meeting? Hop onto Zoom or Teams. Shopping? There are apps for that, and your groceries will be at your door...

It’s time for social media to make business sense

Impressions. Click-through rates. Engagement. Cost per click. The results are based on ‘industry standards’, like the ‘best performing post’, or the number of people who saw it.  How much of this do you really understand when you’re sitting in a meeting? Too often, we measure our...

How to use LinkedIn during a time of pandemic

We’ve said it before. We’ll say it again. If you’re not harnessing the power of LinkedIn to drive visibility for yourself and your business, you’re missing a trick. Whilst the term ‘coronavirus’ dominated social media conversations in 2020, professionals are putting their trust in established brands...

Why you should be harnessing the power of LinkedIn

If you’re not using LinkedIn to drive visibility for yourself and your business, you’re missing a trick. Despite its vast growth and features, many individuals and companies aren’t harnessing the opportunities that lie in the platform. With an estimated total of over 700 million active users...

The future of internal communications

Done well, internal communications is the heartbeat of any organisation. It keeps your people connected, informed and engaged. It ensures information flows in all directions, and builds strong teams and an uplifting work environment.  Needless to say, the Covid-19 pandemic has changed the game. Today’s workplace...