21Nov
08Nov
From media agency to comms partner: a six-year journey
ByDesign Communications recently turned six, and it got me thinking. What’s changed since we launched? What works, and what doesn’t? How should we evolve to keep up? To understand just how far we’ve come, we must look at the journey. Back in September 2016, Vanessa Baard...
26Sep
Covid pushed brands to be more authentic – and this authenticity is here to stay
None of the tech advancements that have emerged alongside the pandemic has been more essential or meaningful than our capacity to video chat with co-workers and loved ones. Tools like Teams, Zoom and Google Classroom have aided our ability to do business, communicate and learn. They’ve...
20May
Are we Zooming towards the metaverse?
Arguably, the biggest industry trend to come out of the pandemic is an ever-increasing reluctance and even inability to create and forge personal relationships. Client meeting? Hop onto Zoom or Teams. Shopping? There are apps for that, and your groceries will be at your door...
27Jan
Want to stay on top of digital trends in 2022 – here’s how
In 2021, we saw tried and tested technologies like content marketing, email marketing and search engine optimisation (SEO) stay top of mind for most marketers. Three weeks into the new year, we at ByDesign Digital look at the trends that brands and our clients should...
17Mar
It’s time for social media to make business sense
Impressions. Click-through rates. Engagement. Cost per click. The results are based on ‘industry standards’, like the ‘best performing post’, or the number of people who saw it. How much of this do you really understand when you’re sitting in a meeting? Too often, we measure our...
04Mar
How to use LinkedIn during a time of pandemic
We’ve said it before. We’ll say it again. If you’re not harnessing the power of LinkedIn to drive visibility for yourself and your business, you’re missing a trick. Whilst the term ‘coronavirus’ dominated social media conversations in 2020, professionals are putting their trust in established brands...
15Sep
Why you should be harnessing the power of LinkedIn
If you’re not using LinkedIn to drive visibility for yourself and your business, you’re missing a trick. Despite its vast growth and features, many individuals and companies aren’t harnessing the opportunities that lie in the platform. With an estimated total of over 700 million active users...
09Sep
The future of internal communications
Done well, internal communications is the heartbeat of any organisation. It keeps your people connected, informed and engaged. It ensures information flows in all directions, and builds strong teams and an uplifting work environment. Needless to say, the Covid-19 pandemic has changed the game. Today’s workplace...
14Aug
