Johannesburg-based Communications Firm ByDesign has launched a new stand-alone digital services business, ByDesign Digital, as a major component of its journey towards becoming a fully integrated, full-service communications company. ByDesign Digital was born in response to clients’ increased ne...
If you’re not using LinkedIn to drive visibility for yourself and your business, you’re missing a trick. Despite its vast growth and features, many individuals and companies aren’t harnessing the opportunities that lie in the platform. With an estimated total of over 700 million active users by ...
Done well, internal communications is the heartbeat of any organisation. It keeps your people connected, informed and engaged. It ensures information flows in all directions, and builds strong teams and an uplifting work environment. Needless to say, the Covid-19 pandemic has changed the g...
The call to KISS in the workplace has never been louder. I’m not advocating getting close to your colleagues in any way… that’s inappropriate. I’m simply repeating the good-old-fashioned maxim: Keep it simple, seriously. We’re living in a time when just about all human contact is deemed inapprop...
It’s hard to believe, but many of us have been working from home for four months already. In that time, the world has changed beyond recognition. The South African media landscape – especially the print media - has been rocked by the closure of some of our best-known media titles. The w...
Is TikTok going to take over the world, or is it another shooting star that will dazzle briefly before fading away? That question popped into my mind after reading an article from local tech site, Gadget.co.za, detailing the current state of social media usage in SA. Is TikTok going to take over...
Covid-19 is going to have widespread and lasting effects on businesses across the spectrum, and across the world. Fact. As businesses shrink, jobs and salaries will be cut, putting even more pressure on consumers who’ve already whittled their budgets. Fact. The global spending cycle will contract. ...
I heard this comment on a PR News Webinar that I tuned into last week: “In an age when media are telling stories with a clear and obvious political slant, and social media is dominated by fake news, research is showing that people trust and value news and communication from their employers above an...
BizTrends Live 2020 Event: Africa Alive with Possibility Forming part of a team representing ByDesign Communications, last week I attended BizCommunity.com’s annual event called #BizTrendsLive2020. Hosted at Ster Kinekor, Mall of Africa, the event included a total of 8 speakers who all presented...
Let’s not beat around the bush. There are three main forces that will fundamentally shape the world of PR and business communications in 2020 and beyond. To be accurate, it’s more like one seismic shift, and two critical skill-shifts that will be needed to survive. The most important: Trust in t...
