Our Thinking

It’s time for social media to make business sense

Impressions. Click-through rates. Engagement. Cost per click. The results are based on ‘industry standards’, like the ‘best performing post’, or the number of people who saw it.  How much of this do you really understand when you’re sitting in a meeting? Too often, we measure our digital st...

How to use LinkedIn during a time of pandemic

We’ve said it before. We’ll say it again. If you’re not harnessing the power of LinkedIn to drive visibility for yourself and your business, you’re missing a trick. Whilst the term ‘coronavirus’ dominated social media conversations in 2020, professionals are putting their trust in established br...

ByDesign adds digital marketing agency to its roster

Johannesburg-based Communications Firm ByDesign has launched a new stand-alone digital services business, ByDesign Digital, as a major component of its journey towards becoming a fully integrated, full-service communications company. ByDesign Digital was born in response to clients’ increased ne...

Why you should be harnessing the power of LinkedIn

If you’re not using LinkedIn to drive visibility for yourself and your business, you’re missing a trick. Despite its vast growth and features, many individuals and companies aren’t harnessing the opportunities that lie in the platform. With an estimated total of over 700 million active users by ...

The future of internal communications

Done well, internal communications is the heartbeat of any organisation. It keeps your people connected, informed and engaged. It ensures information flows in all directions, and builds strong teams and an uplifting work environment.  Needless to say, the Covid-19 pandemic has changed the g...

Say. Simplify. Do – A new way of working, the only way of working

The call to KISS in the workplace has never been louder. I’m not advocating getting close to your colleagues in any way… that’s inappropriate. I’m simply repeating the good-old-fashioned maxim: Keep it simple, seriously. We’re living in a time when just about all human contact is deemed inapprop...

Four ways Covid-19 is reshaping our industry

It’s hard to believe, but many of us have been working from home for four months already.  In that time, the world has changed beyond recognition. The South African media landscape – especially the print media - has been rocked by the closure of some of our best-known media titles. The w...

Is the clock ticking for TikTok?

Is TikTok going to take over the world, or is it another shooting star that will dazzle briefly before fading away? That question popped into my mind after reading an article from local tech site, Gadget.co.za, detailing the current state of social media usage in SA. Is TikTok going to take over...

Communicators – It’s time to do our jobs

Covid-19 is going to have widespread and lasting effects on businesses across the spectrum, and across the world. Fact. As businesses shrink, jobs and salaries will be cut, putting even more pressure on consumers who’ve already whittled their budgets. Fact. The global spending cycle will contract. ...

Communicating in the time of COVID-19

I heard this comment on a PR News Webinar that I tuned into last week: “In an age when media are telling stories with a clear and obvious political slant, and social media is dominated by fake news, research is showing that people trust and value news and communication from their employers above an...