ByDesign Communications


ByDesign Communications:  The Story of the New Kids on the Block

Less than two years ago, we were the new kids on the block but now feel like industry veterans. We’ve got great international and local clients. We’ve won awards. We’re building a team. In short, ByDesign Communications is on rise with an eye on the future.


When we launched back in September 2016, we said we wanted to be different. That’s a big statement. But where we think we’re setting ourselves apart is how we position ourselves. We don’t barge through the door waving media strategies. We partner with our clients on critical business issues.

And while our services are similar to those offered by most communications agencies today – communication strategy, content development, social media, crisis communication, reputation management – we don’t do one-size-fits-all solutions. We know what we’re good at, and importantly, what we’re not, which means we easily partner with people who do things, like research, better than us.


So how are we doing? So far, so good. Well, better than good, actually. We’re building a team of some of the brightest, most creative talent in the industry. We’ve won awards, including the SABRE Award for Best New PR Consultancy across Europe, Middle East & Africa for 2017 – which could be a first for an agency from Africa.


Our Top 5 client roster includes global brands like SAP Africa, Net#work BBDO, Anglo American, adidas and the International Finance Corporation (or World Bank). And that’s only five of a growing list, with a healthy list of local and international brands in the new business pipeline.


It sounds like a cliché, but none of this is possible without the right team. Today, our agency is all of ten strong, with several key hires on the horizon. Growing our team means we’re expanding our range of services to clients.

Our accolades include:

  • SABRE Award for Best New PR Consultancy across Europe, Middle East & Africa for 2017
  • 2017 PRISM Awards: GOLD for #VaginaVarsity for Libresse in Healthcare category (in partnership with Net#work BBDO).
  • 2017 PRISM Awards: SILVER in South African Campaign of the year, #VaginaVarsity for Libresse (in partnership with Net#work BBDO).
  • 2018 PRISM Awards: WINNER of pan-African Campaign of the Year, for SAP Africa’s ‘Africa Code Week’ (in partnership with Fury Consulting, and Hook, Line & Sinker)
  • 2018 PRISM Awards: SILVER for South African Campaign of the Year, for Mercedes-Benz South Africa ‘50 Years of AMG’ (in partnership with Net#work BBDO)
  • 2018 PRISM Awards: BRONZE for internal communications, for BDO South Africa ‘CHAIN Reaction’

Looking back at our humble beginnings, what we’ve realised is that it’s not about having the best-known names as clients, or doing the edgiest campaigns. It’s about building relationships with clients who believe in our vision of what PR and communications can do for them. Doing great work for people who want it. That’s been our focus since we started and we can’t wait to do more of the same in years to come.