For any business to be successful, it must have three things: a robust overall strategy, exceptional leaders, and engaged employees. While having clients is critical to the sustainability of any business, client service starts with engaged employees. Better quality of work life balance, develops more engaged employees, which creates a chain effect resulting in higher growth and profitability. Creating this chain reaction between engaged employees and satisfied clients was at the heart of ByDesign Communication’s internal communication programme for BDO.
At every step of the process, research informed our thinking and it was clear through the research that a closer alignment between clients and employees were needed.
Our strategy focused on a top-down & inside-out approach and ByDesign Communications created a 5-pillar internal communications programme called CHAIN Reaction.
What started out as a request to reinvigorate an existing communications programme has fundamentally helped to future proof the business. Some highlights:
The Game Changer Forum and the BDO Award were highlights for me personally. Getting staff from all areas of the business thinking about more than just their day jobs and only immediate surroundings, thinking more broadly about the business and where it is going, and how they can make a difference. ByDesign understands our business imperatives and have helped construct and implement a meaningful plan that is helping future proof of business. - Mark Steward, CEO of BDO South Africa.