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Storytelling-ByDesign
18Apr

Storytelling trumps information: Here’s why, and how to get it right

People have told stories ever since we developed the capacity for language. Nowadays though, stories go beyond mere entertainment – as people drown in information, brands are using storytelling to build connections and trust. When told skilfully and strategically, stories share a brand’s history, challenges,...
15Feb

Six rules for doing business, by design

At ByDesign, we don’t really like rules. But there have to be a few. So, after being in business for six years now, we’ve distilled our learnings into six rules for what it takes to thrive in our industry. Short, sharp, simple. Imagine you’re receiving the...
21Nov

How Service-Based Businesses Are Taking Advantage of Black Friday

Unless you’ve been living under a rock, you would be acutely aware that the Black Friday madness will soon be upon us. Yes, none of us can escape the mad rush and fear of missing out (FOMO). 25 November will see both online and offline businesses...
08Nov

From media agency to comms partner: a six-year journey

ByDesign Communications recently turned six, and it got me thinking. What’s changed since we launched? What works, and what doesn’t? How should we evolve to keep up? To understand just how far we’ve come, we must look at the journey. Back in September 2016, Vanessa Baard...
20Sep

Loadshedding affecting digital marketing ROI

You’d have thought that loadshedding gives South African businesses enough problems as it is. We live with unpredictable time management, meeting postponements and late staff arrivals at the office with the now-familiar excuse, ‘Sorry I’m late, the traffic lights were out’. But recent campaign analysis suggests...